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For every company, the imperative is to make itself and its products stand out globaluzacion differences are infinitesimal and needs count less than wants. Fierce competition among companies leads to innovations that, like fashion goods, only have a brief season on the market.

Customer choice is dictated more by emotion — in particular mimetic desire — and by aesthetic appeal than by functional considerations. Companies operate more and more as contractors, and work becomes project work: The project-oriented society is here. Fantasies must be imagined, and means must be mobilized.

Books by Guillermo De La Dehesa (Author of Quo Vadis Europa?)

These tasks require that managers rally support around these goals, largely by emotional appeal. Business schools teach project management but have little to lgobalizacion about the power of convocation, of calling together, of attraction and persuasion. So it all comes together: With rare exceptions, all this is absent from business-school curricula that are dictated by an irrational passion for the calculating rationality ocmprender consumers.


We need instead a less Apollonian and more Dionysian view of human nature — less light and order, more dream and fantasy.

As markets expand and become more efficient, transnational corporations become fewer and stronger, and states become more numerous and weaker. Inequality increases, and the Blade Runner world appears closer. The alternative is a global open society where those who bear the fruits of labor share equally in the fruits of their success.

If we truly believe in competition, we should first level the playing field and equalize opportunities. In agrarian societies, this required the distribution of land.

But, as states get weaker, health and education are increasingly left to the private sector, which operates them as businesses. How is the field to be made level then? The ethos of business schools is that of the economically acquisitive individual — of social Darwinism, of the naturalization of socioeconomic inequality.

Furthermore, triumphalism about the successes and benefits of markets and technology fails to address the crucial questions: Business schools must not prettify, or simply ignore, global reality if they want their students to prepare for leadership roles.

While there, he became a consultant to several European firms in the oil, electricity, telecommunications, and computer globaliazcion.

Winners and Losers in Globalization

He has had a lifelong interest in science and its impact on society. He is also the author of some two hundred articles and papers on different aspects of the science of effective action. To coprender extent is knowledge acquisition and construction the result of an interrogative process? More generally, what interesting things do we know about questions — including those which are destined to remain without an answer — and about questioning?


What Do We Know About Globalization?

What kinds of diasporas are there and in what sense are they key components of late-modern society? What can we learn from their study about such things as the future of politics, the modes and limits of assimilation and integration, and transnational networks and their significance for globalizaciom and economics?

Churchill predicted in that the empires of the future would be empires of the mind, whether creative or captive. This means that we now live in a new space, free of territorial constraints and limitations where aggrandizement is being sought by different means. Brumat says the following questions keep him up at night. Design Sehesa The 7 best tools for making your most productive year yet Co.

Design What Guillermp needs to fix in and beyond Co. Design The 15 coolest interfaces of the year.